“Atalgojuma Forums” is a Latvian term that translates to “Compensation Forum” in English.
It's the professional event focused on salaries, employee compensation and reward strategies. For this project, I created the logo and brand identity, and also took on the role of UX/UI designer — developing the full website design in Figma.
The client asked for the design to include mint tones or a visual reference to mint leaves, as it was customary to serve non-alcoholic mojitos at the forum.
This was the moodboard I created to guide the search for a metaphor.
After the logo was approved, I moved on to designing the landing page.
To gather deeper insights, I conducted in-depth interviews with several HR and payroll experts. I asked targeted questions to better understand both their positive and negative experiences with similar event websites. These conversations provided valuable information about user expectations, frustrations, and goals — all of which directly informed the UX decisions.
To ensure a user-centered approach, I began with a brief competitive analysis, reviewing similar industry websites to identify best practices and common usability issues. I then created a Customer Journey Map (CJM), which helped me identify pain points in how users interact with competitor sites and discover opportunities to improve the user experience.
In addition, I carried out platform and device usage research, which revealed that many individual participants prefer to register for the forum via mobile devices, while corporate attendees more commonly use desktop computers. Based on these insights, I focused on creating a fully responsive landing page that delivers a seamless experience across devices — with mobile-optimized forms and clear calls-to-action, as well as a structured, professional layout for desktop users.
I developed a clean, modern UI layout based on the approved brand identity, ensuring consistency in typography, color palette, and iconography. Special attention was paid to mobile responsiveness and visual hierarchy — making key information easy to find and actions intuitive to complete.
The final design was prototyped in Figma, ready for handoff to developers along with a simple UI kit and documentation.
