In this project, I developed the logo, corporate identity, as well as fabric prints for a manufacturer of children's winter clothing. I worked at Adobe Illustrator and Adobe Photoshop.
Polar Lights is a brand of winter children's clothing designed for 1 to 12 years kids. The garments are made from modern materials that retain warmth, provide wind protection, and are waterproof.
A distinctive design feature includes fabrics with prints made from real photographs of the Polar Lights, transformed into seamless patterns. The logo label is crafted from holographic synthetic fabric.
A distinctive design feature includes fabrics with prints made from real photographs of the Polar Lights, transformed into seamless patterns. The logo label is crafted from holographic synthetic fabric.
In brand design, I incorporated visual associations with numerous stripes in the sky,
as well as gradients composed of colors found in the polar lights.
as well as gradients composed of colors found in the polar lights.
Gradients play a significant role in the brand design. I have even created a separate set of gradients specifically for icons and avatars.
Patterns are made from real photographs of the polar lights.
